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Home Depot Moving & Storage Refresh
The goal of this project was to modernize a moving and storage product line through a unified brand and packaging system.
The work required translating brand principles into clear, functional design across dozens of SKUs - improving shelf impact, educating customers, and reinforcing a commitment to sustainability through material choices and messaging.
Design Opportunity
The existing packaging lacked a clear visual system, with competing colors, heavy copy, and inconsistent layouts across products. Key information was hard to quickly understand, creating an opportunity to modernize shelf presence and improve customer clarity.
The Results
A full product line refresh focused on modernizing shelf presence, clarifying product use, and executing a cohesive brand system across a wide range of moving and storage solutions - from concept through on-shelf execution.
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