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I designed a playful, scalable retail experience for celebrating Shrek 5. Anchored by a central swamp-inspired moment, the concepts brought the world of the film to life in-store.
The system combined immersive environments, shoppable displays, and character-driven touchpoints that could work independently or together across the store.
I created all concepts, graphics, renderings, and presentation materials, developing the experience end-to-end from ideation through final visualization.
Interactive “Magic Mirror” Experience
An interactive retail moment inspired by the Magic Mirror, using facial recognition to surprise shoppers with character-driven content. Designed to create a memorable, shareable experience within the store.
Frozen Waffle Endcap
A frozen endcap theme merging Shrek 5 with Eggo - because “in the morning, I’m making waffles.”
A frozen novelty endcap that featured Shrek-inspired popsicles, “Swamp Pops” as a fun, character-driven product opportunity.
Popsicle Endcap
Produce Display & Recipe Tear Pad
A themed produce display that leaned into Shrek’s iconic love of onions. Recipe tear pads and QR-driven content encouraged interaction while tying everyday produce to the film’s humor.
Green Giant Full Pallet
A full pallet theme that merged two larger-than-life, unmistakably green icons.
Green Giant Full Pallet
Toys Trend Pod
A four-sided snack pallet with Shrek-themed graphics unifing multiple brands.
A trend pod spotlighting Shrek 5 toys and collectibles, designed to create a clear destination within the toy aisle.
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