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I designed a nationwide Auto Care Center takeover for Walmart to celebrate the 25th anniversary of Fast & Furious. The program combined bold brand moments with functional retail signage, creating an immersive experience that scaled across multiple store formats.
Auto Center Aisle Signage
Pallet Train
Character & Vehicle Standees
Vertical aisle markers used color-coded Fast & Furious vehicle graphics to differentiate categories within Auto Care. The system improved navigation while maintaining a cohesive takeover look across multiple aisles.
A modular pallet display designed to anchor the Auto Care floor and drive immediate impact. The Fast & Furious 25 branding and vehicle forms created a bold, cinematic focal point while maintaining clear product accessibility.
Life-size standees featuring iconic Fast & Furious vehicles and characters created high-energy photo moments. Designed to stop traffic, these elements reinforced the anniversary moment while encouraging social sharing.
Tire Bay Signage
A full Auto Center wall layered with functional tire information. The system balanced promotional energy with clear wayfinding, pricing, and service details.
Exterior Auto Center Branding
Exterior signage extended the takeover beyond the store interior, signaling the Fast & Furious 25 moment before customers entered the Auto Care Center. Bold scale and simplified messaging ensured visibility from the parking lot.
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